The Challenge
A supplier of industrial heating/thermal equipment competing for a narrow, technical B2B audience where the decision-maker is an engineer, not a casual browser.
What Was Done
- → Built search terms around spec-driven queries (model numbers, capacity ranges).
- → Dropped broad 'heating equipment' phrases that pulled in residential buyers.
- → Adapted landing pages around specific equipment categories with technical specs front and center.
In Their Own Words
"We're a design/engineering company working on industrial and development projects, B2B, for over 10 years. This winter we realized we needed a specialist for our site's advertising. After looking at the market, we chose Stanislav — and I wouldn't change that decision. He doesn't just execute tasks, he thinks ahead and helps shape new ones. Even now, in wartime, his work keeps delivering results."
Industrial Equipment / B2B
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