B2B advertising for companies where one deal justifies six months of ad spend
Long sales cycles, technical buyers, phone-heavy conversion, multiple stakeholders — I've run this before. 11 B2B cases with real numbers.
Get a Free Audit See B2B Cases →Why standard ad setups fail in B2B
The buyer never fills a form
In B2B, buying intent shows up in a phone call, not a conversion event. If you're measuring form submits, you're measuring the wrong thing.
Long sales cycle breaks attribution
Somebody clicked your ad in November and signed a contract in March. Most tracking systems count that as zero ROI.
Broad targeting burns budget on consumers
Generic search terms pull individual buyers, not procurement managers. You need B2B-intent terms, not just category keywords.
Technical products need technical copy
Ads that describe the product category don't work for engineers or facility managers. They need to see that you understand their specific problem.
How B2B campaigns are built differently
Call tracking to keyword level
Every inbound call is tagged to the campaign, ad group, and keyword that produced it. The report shows calls, not just clicks.
B2B intent keyword structure
Search terms around bulk orders, contract manufacturing, procurement, and RFQ — not generic category terms that pull retail buyers.
Display for the long consideration cycle
Your brand appears to warm audiences throughout the 3–6 month decision window — so when they're ready to call, they call you.
Offline conversion import
Deals that close months later are imported back to Google Ads — so the algorithm knows which campaigns actually produced revenue.
14 B2B engagements with real numbers
Real Estate Developer — Ukraine
Sewing Factory — Ukraine
Industrial Flooring — USA
▶ Video Industrial Equipment / B2BIndustrial Heating Equipment — Ukraine
▶ Video Advertising / B2BOutdoor Advertising Operator — Kazakhstan
▶ Video AutomotiveCar Dealership — Ukraine
Door Manufacturer — Ukraine
Agricultural Machinery
Solid Fuel Boilers
Climate Equipment
Industrial Compressors
Electrical Equipment
Jewelry Factory (Manufacturer)
Industrial Pumps
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