Google budget
u20b418,735
Google leads
37
Google calls
62
Meta budget
u20b418,707
Meta leads
110
Meta calls
125
SITUATION
The Challenge
A seasonal heating-equipment category where Google and Meta perform very differently — worth running side by side to see which channel actually produces calls, not just clicks.
APPROACH
What Was Done
SIMILAR WORK
Related Services
SERVICE
Google Ads
Search, Shopping, PMax — optimized on lead quality, not clicks.
SERVICE
Meta Ads
Full-funnel demand gen + remarketing, verified by CRM data.
SERVICE
SEO
Technical health, content and links that compound over time.
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