Budget
u20b445,895
Leads
142
Income
u20b41,973,548
Clicks
7,913
CPO
u20b4322
ROI
4,200%
SITUATION
The Challenge
Pool construction is a considered, high-ticket purchase with a strong seasonal pattern — the highest-value leads tend to arrive well before the summer rush, when competitors are still asleep on the category.
APPROACH
What Was Done
SIMILAR WORK
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