Clicks
8,721
Budget
u20b445,352
CPO
u20b4181
CPC
u20b45.2
Leads
250
SITUATION
The Challenge
A spec-driven industrial category — the ad account only earns its keep once search terms are narrowed to exactly what a procurement engineer is looking for.
APPROACH
What Was Done
SIMILAR WORK
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Technical health, content and links that compound over time.
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