Clicks
14,358
Budget
u20b420,168
CVR
1.5%
Income
u20b4180,342
CPO
u20b491
SITUATION
The Challenge
A collector's category with a passionate, price-insensitive niche audience — the challenge is reaching them precisely, since broad "toys/figures" terms attract browsers, not collectors.
APPROACH
What Was Done
SIMILAR WORK
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