Clicks
11,039
Budget
u20b418,252
CVR
0.3%
Income
u20b4140,933
CPC
u20b41.65
CPO
u20b4652
SITUATION
The Challenge
A big-ticket furniture item where conversion rate naturally runs low — the real KPI to watch is cost-per-order, not clicks or CTR.
APPROACH
What Was Done
SIMILAR WORK
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Technical health, content and links that compound over time.
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