Clicks (Google)
Calls
Completed forms
Meta budget
Cost per lead (Meta)
The Challenge
A residential developer was already running ads but couldn't tell a curious click from a real buying intent — budget was going out the door with no visibility into which campaigns actually drove apartment viewings.
What Was Done
- → Split campaigns by query language (Russian-language and Ukrainian-language keyword groups run separately).
- → Added competing residential developments as negative keywords.
- → Connected call tracking down to keyword and ad level.
- → Ran Meta Ads in parallel as a remarketing layer for site visitors who hadn't converted yet.
- → Reallocated budget weekly toward whichever source+audience combination produced more calls and completed forms.
In Their Own Words
"We've worked with the HOWS Group for the past 12 years. When it came time to promote our new project, we needed advertising we could rely on — and it was recommended to us by someone we trust completely. That recommendation turned out to be spot on."
Real Estate / Ukraine
Related Services
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Full-funnel demand gen + remarketing, verified by CRM data.
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Technical health, content and links that compound over time.
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