Clicks
CPC
Leads
Calls tracked
Cost per order
Budget
The Challenge
The manufacturer needed a steady stream of B2B bulk orders, not one-off retail inquiries — the classic trap for production accounts, where broad terms pull in individual customers who'll never place a wholesale order.
What Was Done
- → Built search terms around B2B intent (bulk production, contract manufacturing, minimum order volume).
- → Used call tracking as the primary measurement channel.
- → Continuously pruned the search term report to remove retail requests.
- → Tested ad copy that stated minimum order volume up front.
In Their Own Words
"My name is Nagee, and I've been in the sewing business for 17 years. In 2020 we decided to change our strategy and bring a new product to market — with a unique offering and our own product line."
Manufacturing / B2B
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