Spend
u20b4179,593
Conversion value
u20b41,270,007
ROAS
7.07u00d7
Clicks
3,120
Conversions
330
Conv. rate
10.60%
SITUATION
The Challenge
A US water-filtration client running Performance Max — a full-funnel format across all of Google's networks.
APPROACH
What Was Done
- → Ran Performance Max rather than Search or Shopping alone.
- → Added audience signals to speed up the algorithm's learning phase.
- → Layered in remarketing as a separate signal for site visitors.
- → Uploaded a segmented list of existing customers (Customer Match).
SIMILAR WORK
Related Services
SERVICE
Google Ads
Search, Shopping, PMax — optimized on lead quality, not clicks.
SERVICE
Meta Ads
Full-funnel demand gen + remarketing, verified by CRM data.
SERVICE
SEO
Technical health, content and links that compound over time.
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